1 million subscribers, 5.4 million DNA tests ! This little Israeli company is doing a good job!
When I first heard those numbers, I wondered “how can that be? did 4.4 million cancel out?”. Then I realized that a single subscriber can manage more than one DNA test. In fact, my account has three! Our account manages a DNA kit for me, my wife and my sister-in-law. It would seem that the average number of kits per subscriber is 5.4. That is average. It is true that some people do let their account expire. Their DNA kit would probably remain online. I guess I should give some DNA tests for Christmas in order to keep up with the average! 🙂