MyHeritage is in the news again!


Oh my gosh, you gotta see this to believe it. MyHeritage has figured out how to animate still photos. Seriously, this is spooky. Called Deep Nostalgia™, this is another free photo option. I tested this new “AI” function on a picture of myself, and it was really weird. One hint — full face pictures work best. The following quote is from the MyHeritage website.

The remarkable technology for animating photos was licensed by MyHeritage from D-ID, a company specializing in video reenactment using deep learning. MyHeritage integrated this technology to animate the faces in historical photos and create high-quality, realistic video footage. The Deep Nostalgia™ feature uses several drivers prepared by MyHeritage. Each driver is a video consisting of a fixed sequence of movements and gestures. Deep Nostalgia™ can very accurately apply the drivers to a face in your still photo, creating a short video that you can share with your friends and family. The driver guides the movements in the animation so you can see your ancestors smile, blink, and turn their heads. This really brings your photos to life!

Go here to see an example: https://www.myheritage.com/deep-nostalgia


Meanwhile, MyHeritage has just been sold! A company called Francisco Partners has acquired MyHeritage for only $600M. Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. Founded in August 1999, it is based in San Francisco and London, while MyHeritage is an Israeli company.

I really hope this is good for MyHeritage. They are really a creative bunch!

Read more here: https://www.franciscopartners.com/news/myheritage-to-be-acquired-by-leading-private-equity-firm-francisco-partners


” People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” – Frank Romer


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