AncestryDNA’s health test is to be discontinued

Bloomberg News reports that Ancestry are discontinuing their health test after just over a year to focus on their core family tree business. This will lead to the loss of 77 jobs. These job losses are on top of the 100 redundancies announced in February 2020 which were attributed to “a slowdown in demand across the entire DNA category” now that “most early adopters have entered the category.”

It was announced in August that Ancestry was to be acquired by the investment company Blackstone. The $4.7 billion acquisition was duly completed in December 2020. At the same time, we learnt that Margo Georgiadis, Ancestry’s President & CEO, was going to leave the company at the end of 2020. A new CEO is expected to be appointed in early 2021 who will “drive the next phase of the company’s ongoing growth”.

Read more here: https://cruwys.blogspot.com/

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